Ways and means of creating expressiveness in English and Russian-language advertisements during COVID-19 pandemic

Covid 19 is a turning point in the development of society and certainly it has an impact on language general advertising particular. This article analyses complex nexus multi-dimensional impacts pandemic text. The text oversaturated with linguistic means, help which information most effectively transmitted, aimed at potential consumer order to encourage them take action related acquisition (use) goods services. special organization (stylistic devices, syntax, "reinforced" punctuation) betrays pragmatic aspect message. In this article, based material texts during COVID-19 pandemic, means expressiveness English Russian-language advertisements are considered analyzed phonetic, syntactic punctuation levels language. strengthening include, first all, expressiveness. Expressiveness one important enhancers way key problems. we focused significance essence expressiveness, its place structure system analyze expressive possibilities conditions methods their use